AI keyword summary

AI keyword summaries help you move from "what happened?" to "what should we do next?"

The summary is based on data from your project: saved SERP snapshots, ranking position, competitor metadata, and keyword metrics when available. It is designed to explain the keyword in context, not generate generic SEO advice.

What the summary covers

An AI summary can include:

• Keyword topic and modifiers
• Geo or local intent signals
• Search intent type and explanation
• Market context
• Demand and commercial value
• Seasonality notes
• How your page compares with competitors
• Strengths, weaknesses, and content gaps
• Keyword-specific recommendations

What it uses

The AI job can use:

• The stored SERP snapshot for the keyword
• Your page's ranking position and URL
• Competitor page metadata
• SEO summary fields from crawled pages
• Keyword metrics, when available

Because the summary is grounded in project data, it is easier to check and easier to turn into action.